TUI is pronounced “too-ee”. You might also notice that our smile logo spells out TUI, too.

We became TUI in autumn 2017 – you might’ve seen some of our adverts about the change during September and October.

We’re the world’s number one holiday company. Falcon was part of TUI for years – we’ve long shared the same famous smile logo and the same commitment to making great holiday experiences. And now we’ve combined the local knowledge of a worldwide team with our heritage as holiday experts, to help you discover your smile.

We’ve been taking people on holiday for over 30 years. Changing to TUI gave us the chance to offer you more choice and more flexibility than ever before.

You can take your pick from handpicked hotels, in incredible destinations, supported by our experienced team. From your local TUI Holiday Store, to your flight, to your hotel, you’ll have expert travel advice at your fingertips. So, wherever you are, we’ll make sure your holiday is unique to you.